If you ever have the opportunity to visit Joao Pessoa, the capital city of the Brazilian state of Paraiba, you’re in for a real treat. In addition to being the easternmost city in the Americas, which means that the sun rises here before anywhere else in the region, the city is home to the Manaira Shopping Mall. Don’t be fooled by the name; it is far more than a mall. Developed by respected entrepreneur Roberto Santiago and situated in the heart of downtown, it offers more than 280 stores and restaurants along with numerous compelling entertainment destinations.
How did Roberto Santiago make his dream of owning a popular shopping, dining and entertainment destination a reality? The businessman was born on July 16, 1958, in Paraiba. Throughout his childhood, he showed exceptional aptitude, and he was especially talented at writing. Later in life, he would go on to publish a popular blog on the internet. However, as he got older, his interests veered away from writing and toward business. The young man was bursting with ideas, and he was determined to leave his mark on Joao Pessoa.
To make his dream a reality, Roberto Santiago first earned an undergraduate degree from Pio X Marist College. Not satisfied with a basic degree, he then went over to University Center of Joao Pessoa, or UNIPE, where he earned a degree in business administration. Now that he had good educational credentials, he was ready to dive headfirst into the competitive business world.
Santiago’s first step was taking a position at Cafe Santa Rosa. There, he worked tirelessly and was able to save up a lot of money by living frugally and by being careful. This paid off later when he was able to invest in a cardboard box manufacturing company.
In 1987, when he was just 28, Roberto Santiago was able to purchase a large, prime piece of land right in downtown Joao Pessoa. He already had something in mind: A one-stop destination for all of local residents’ dining, entertainment and shopping needs. Today, Manaira Shopping Mall also boasts many useful services, including banks, a fitness center and even a college. Roberto Santiago continues to stay busy with his business interests and owns another mall, the Mangabeira Shopping Mall. He is far from retiring, so odds are that we will see additional developments in his career in the years to come, and it will be interesting to see what he comes up with next. Read more articles on his Blogspot.