Roc Nation COO Desiree Perez gets credit for the steamrolling momentum that she, Shawn Carter, and Jay Brown have created and maintained. Founded by Shawn ‘Jay Z’ Carter in 2008, Roc Nation is an entertainment company based in New York City. Desiree Perez, or ‘Des’ as Shawn Carter refers to her, is a trusted associate of Carter and longtime friend. He believes that Perez has the professional knowledge necessary to provide exceptional management services to Roc Nation’s roster of superstar clients. Desiree Perez proved her skills when she landed the $200 million TIDAL investment deal from Sprint that was confirmed in January of 2017. 33% of TIDAL was exchanged for the investment. Jay-Z reaped the benefits of that deal by earning a platinum plaque when the June 2017 release of 4:44 album promoted one million free digital downloads that were sponsored by Sprint. Another landmark contract negotiated by Perez is the Live Nation touring partnership. Live Nation is an equity partner and has signed a long-term contract of $200 million with Jay-Z as a music artist.
Roc Nation offers full-service talent management to musicians, actresses, songwriters and producers including:
- J. Cole
- DJ Khaled
Athletes are managed within the subdivision Roc Nation Sports. Some of the professional sports athletes are:
- Kevin Durant
- Jaelen Strong
- CJ Prosise
- Dez Bryant
- Geno Smith
Roc Nation will celebrate a decade of entertainment management in 2018, and is still proud of the outstanding sales of 4:44. Roc Nation offers brand development, tour management and booking, artist development, music publishing, and project production.