WEN hair has produced a product that offers hair care perfection in a bottle. The product, Wen by Chaz Dean, is a shampoo, conditioner, cleanser and styling application that is offered for different hair types. Even men understand that there is more than one type of hair condition for women and men. Hair can be dry, oily, thin, thick, wavy, straight or damaged. To think that one single product could help women have breathtakingly beautiful hair is hard to imagine and when a retail price tag that essentially doubles the market price of similar hair care applications is added to the equation, the advertised claims are in question. If it is the one perfect hair care product, then the adoration of millions of users will be earned.
Emily McClure, a hair stylist, who admittedly is passionate about hair care products, took the challenge. In an extensive article in Bustle.com, she chronicled her seven-day personal examination of using the Wen by Chaz product for the intended time to establish clean, healthy and controlled, stylable hair. She took “selfies” along the way beginning with the condition of her hair when returning home after a grueling trip; a time when no one should be photographed. McClure was brave, and the first photo shows a disheveled, tired but intrepid person beginning her personal challenge. Read and see the full article here: Bustle
This article and the individual reviews appearing on the websites of internet marketers and social media represent this age’s new advertising. The claims of many advertisers can be spurious, but the individual’s reactions and reviews of these products can be more valuable. A product being sold on the internet may seem perfect to the shopper, but when reading the negative reviews, the buying decision may be delayed or changed. Emily McClure and other product reviewers are to be trusted more than the advertisers.
WEN Products are available online on eBay, Guthy-Renker and http://www.qvc.com/beauty/wen/_/N-rhtyZ1z141dz/c.html.